S3 | E12 | Vice President for Enrollment Management Marketing and Communications at Northern Illinois University, to discuss this changing landscape and the critical role that graduate outcomes data plays in navigating it.
For decades the role of enrollment marketing in Higher Education has been to demonstrate the unique value of their academic programs, promote their unique student experience, and tell the unique story of their institution. But with the rising costs of higher education, many prospective college students and their families are not simply considering which college has the best value, but they’re now considering if any college is worth attending. This means that enrollment marketing professionals have the added responsibility of communicating the value of higher education as a whole, not just the unique value of their own institution. We sat down with Sol Jensen, Vice President for Enrollment Management Marketing and Communications at Northern Illinois University, to discuss this changing landscape and the critical role that graduate outcomes data plays in navigating it. In this episode, we discuss:
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The changing landscape of enrollment management marketing and communications
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The value of career outcomes in enrollment management and marketing and communications
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How NIU has leveraged their Steppingblocks outcomes data to tell the story of NIU career outcomes and the value of an NIU degree
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How colleges and universities can explore, prioritize, and showcase their graduate outcomes data to a multitude of audiences
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The power of sharing access to graduate outcomes data across campus
For more on how you can leverage graduate outcomes data for Enrollment Management and Marketing and Communications, check out these resources from Steppingblocks:
eBook: Communicating the Value of Higher Education
Handout: Best Practices for Leveraging Outcomes Data in Enrollment Marketing
Handout: Maximizing Graduate Insights for Admissions & Marketing
Case Study: Leveraging Career Outcomes Data for Strategic Enrollment Marketing Planning at Northern Illinois University
