--- title: "The Original Social Influencer: Leveraging Data to Develop Alumni Relationships" description: We explored the importance of investing in alumni with Sarah Robinson, VP of Advancement at Husson University. image: https://blog.steppingblocks.com/hubfs/Sarahs%20Head%20Shot.jpg --- [![Sb_logo220.png](https://blog.steppingblocks.com/hs-fs/hubfs/Logo%20Image%20Files/Sb_logo220.png?width=220&name=Sb_logo220.png "Sb_logo220.png")](https://www.steppingblocks.com) ## **DataU On-Demand** Normalizing data for student success. More than ever, people question the value of higher education. Let's explore why they’re right, why they’re wrong and how data will determine our future. Tune in now. ### Recent Episodes [All posts **](https://blog.steppingblocks.com/datau/all) - ** [Academic Affairs](https://blog.steppingblocks.com/datau/tag/academic-affairs) - ** [Accreditation and Assessment](https://blog.steppingblocks.com/datau/tag/accreditation-and-assessment) - ** [Academic Program Review](https://blog.steppingblocks.com/datau/tag/academic-program-review) ## [DataU Live: Strengthening AACSB Accreditation Thro...](https://blog.steppingblocks.com/datau/aacsb_wiu) DataU Live: Strengthening AACSB Accreditation Through Outcomes Insights - ![](https://blog.steppingblocks.com/hubfs/Untitled%20design%20(65)%20(1).png) - **Dr. Jacob Bonne ** Oct 21, 2025 2:58:38 PM . 1 min read - READ TIME 1 MINS | - - [Academic Affairs](https://blog.steppingblocks.com/datau/tag/academic-affairs) - [Alumni Relations](https://blog.steppingblocks.com/datau/tag/alumni-relations) - [Decision Support](https://blog.steppingblocks.com/datau/tag/decision-support) # The Original Social Influencer: Leveraging Data to Develop Alumni Relationships - ![Richelle Hurley](https://app.hubspot.com/settings/avatar/233bdd65d5b6ac31b1570041b6af1d5a) - Written by Richelle Hurley ![](https://blog.steppingblocks.com/hubfs/Sarahs%20Head%20Shot.jpg) - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.steppingblocks.com%2Fdatau%2Fhusson) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.steppingblocks.com%2Fdatau%2Fhusson) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.steppingblocks.com/datau/husson) S3  |  E7  | Sarah Robinson, Vice President of Advancement at Husson University [![](https://blog.steppingblocks.com/hubfs/image-png.png)](https://creators.spotify.com/pod/profile/steppingblocks) We recently sat down with Sarah Robinson, VP of Advancement at Husson University, to talk about the value and challenges of cultivating strong alumni relationships. In this conversation we discuss: - The critical role alumni play in shaping public perception of their alma mater - The importance of keeping track of alumni, especially as people are more mobile than ever - Tips and tricks for engaging different alumni populations - How to leverage data in tracking alumni, engaging alumni, and answering questions about graduate outcomes - The power of storytelling To learn more about engaging alumni, check out our supplemental resources: [Case Study: Investing in Alumni Relations](https://blog.steppingblocks.com/case-studies-and-interviews/alumni-relations-husson) [Infographic: Maximizing Alumni Data](https://blog.steppingblocks.com/hubfs/Steppingblocks%20-%20Maximizing%20Graduate%20Insights%20for%20Alumni%20Relations.pdf) [Investing in Alumni Relations eBook](https://resources.steppingblocks.com/alumni-ebook) ## What is Steppingblocks for students? Research your future career with real-world stats about *your* major, *your* interests, and *your* job title. Turn billions of data-points into actionable insights about your future with a few simple clicks. Watch the video to find out how. ![](https://fast.wistia.com/embed/medias/znvys18gjs/swatch) ## Related Articles - [Academic Affairs](https://blog.steppingblocks.com/datau/topic/academic-affairs) - [Accreditation and Assessment](https://blog.steppingblocks.com/datau/topic/accreditation-and-assessment) - [Academic Program Review](https://blog.steppingblocks.com/datau/topic/academic-program-review) ### [DataU Live: Strengthening AACSB Accreditation Thro...](https://blog.steppingblocks.com/datau/aacsb_wiu) DataU Live: Strengthening AACSB Accreditation Through Outcomes Insights [Read More →](https://blog.steppingblocks.com/datau/aacsb_wiu) - [Career Readiness](https://blog.steppingblocks.com/datau/topic/career-readiness) - [Career Services](https://blog.steppingblocks.com/datau/topic/career-services) - [Employer Relations](https://blog.steppingblocks.com/datau/topic/employer-relations) ### [DataU Live: Employer Relations Beyond Career Servi...](https://blog.steppingblocks.com/datau/fau-employer) DataU Live: Employer Relations Beyond Career Services: Leveraging Data for ... [Read More →](https://blog.steppingblocks.com/datau/fau-employer) - [Career Readiness](https://blog.steppingblocks.com/datau/topic/career-readiness) - [Student Engagement](https://blog.steppingblocks.com/datau/topic/student-engagement) - [Career Services](https://blog.steppingblocks.com/datau/topic/career-services) ### [Leveraging Steppingblocks at FIU: Discover Your Ma...](https://blog.steppingblocks.com/datau/discover-your-major-fiu) [Read More →](https://blog.steppingblocks.com/datau/discover-your-major-fiu) [![Steppingblocks White Logo 225x40 PNG.png](https://blog.steppingblocks.com/hs-fs/hubfs/Logo%20Image%20Files/Primary%20Brand%20Logo%20Files/Primary%20Brand%20Logo%20Files/Steppingblocks%20White%20Logo%20225x40%20PNG.png?width=225&name=Steppingblocks%20White%20Logo%20225x40%20PNG.png "Steppingblocks White Logo 225x40 PNG.png")](https://www.steppingblocks.com) ###### PRODUCT ###### COMPANY ###### CUSTOMERS ###### FOLLOW US [**](https://www.facebook.com/steppingblocks) [**](https://www.linkedin.com/company/steppingblocks/) [**](https://twitter.com/steppingblocks) ![](https://dc.ads.linkedin.com/collect/?pid=357097&fmt=gif) © 2026 Steppingblocks, Inc. 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