The Original Social Influencer: Leveraging Data to Develop Alumni Relationships

S3  |  E7  | Sarah Robinson, Vice President of Advancement at Husson University

We recently sat down with Sarah Robinson, VP of Advancement at Husson University, to talk about the value and challenges of cultivating strong alumni relationships. In this conversation we discuss:

• The critical role alumni play in shaping public perception of their alma mater
• The importance of keeping track of alumni, especially as people are more mobile than ever
• Tips and tricks for engaging different alumni populations
• How to leverage data in tracking alumni, engaging alumni, and answering questions about graduate outcomes
• The power of storytelling

To learn more about engaging alumni, check out our supplemental resources:

Case Study: Investing in Alumni Relations

Infographic: Maximizing Alumni Data

Investing in Alumni Relations eBook