S3 | E13 | Vicki Hamby, Senior Associate Director, Operations, Career Outcomes & Special Projects, and Helen Powers, Director of the Career Center
The introduction of a new tool on campus is an exciting opportunity, but it requires a carefully planned and strategic rollout. With so many resources already available to students, launching a new tool should be a thoughtful process involving collaboration with key stakeholders, intentional marketing, thorough assessment, and continuous improvement.
We had the privilege of speaking with Vicki Hamby and Helen Powers, two leaders dedicated to supporting student career readiness at the University of South Carolina. They shared insights into their successful rollout of the Digital Career Counselor on their campus and the strategies that contributed to its success.
In this episode, we discuss:
The importance of gathering feedback and suggestions from key stakeholders
Building buy in from both students and staff
Crafting intentional marketing strategies
Assessing the effectiveness of the rollout and marketing plan
Launching the campaign for incoming students and staff members
Promotional video created by the University of South Carolina
To learn more about the University of South Carolina's successful launch, click here to explore the eBook for successfully scaling Digital Career Counselor. For more on how you can scale career readiness resources like the Digital Career Counselor, check out these resources from Steppingblocks:
Help Center: Student Rollout and Promotion